What the numbers say
Planning, modeling, feasibility and a critical reading of financial statements, so that decisions rest on tested assumptions.
Strategy and financeIrreversible decisions call for people who think ahead.
Strategic advisory, governance and executive education for companies and leaders facing high-impact decisions, with the rigor of someone who reads numbers as evidence.
- More than 30 years across corporate management, consulting and teaching
- Business plans across three cycles of Brazil's Mais Médicos program
- Economist registered with CORECON-SP and administrator registered with CRA-SP
- Certified facilitation in the LEGO® SERIOUS PLAY® method
Every relevant decision has three dimensions.
The most expensive mistakes tend to happen when one of them is left out. Think Ahead works across all three, in an integrated way.
How people decide
Biases, leadership, communication and high-performing teams, because every decision goes through people before it becomes a number.
Leadership and peopleWhat the organization can deliver
Boards, corporate and family governance, succession and management, so that what was decided actually happens.
Governance and managementForensic rigor, at the service of decision-makers.
A decade of examining numbers in complex business disputes teaches one lesson: a fragile assumption always surfaces. The only question is whether it surfaces before or after the decision. Think Ahead brings that rigor to transactions, investments, agreements and plans while there is still time to change course.
The focus is the decision, not the dispute.
Assumption testing
Every relevant number is checked against its source, its logic and its limits.
Red flags
Financial statements and contracts read in search of what does not add up.
Second opinion
Independent review of models, plans and valuations prepared by others.
Stress scenarios
What happens to the decision when the base case does not materialize.
Questions that usually bring clients to us.
Does the plan hold up under stress, or only in the base case?
Strategy and financeDoes this transaction make sense on the numbers or on the narrative?
Strategy and financeIs the board reading the financial statements or just approving them?
Governance and managementAre our decisions driven by data or by biases no one has named?
Leadership and peopleDo we have the structure to execute what we have just approved?
Governance and managementHow do you open a financially sustainable medical school?
Healthcare and medical education
New medical schools, from business plan to sustainability.
Business plans for education groups, higher education institutions and hospitals seeking authorization for medical programs, with ten-year modeling, risk indicators and stress tests linked to the institutional development plan.
Explore healthcare and medical educationMais Médicos program cycles with Think Ahead's involvement
- 2014/2015
Support for higher education institutions in the program's public call.
- 2018
Business plans and scoring simulations for the public call.
- 2023
A new cycle of business plans for applicant institutions.
Executive education for decision-makers.
Keynotes, workshops and in-company programs, backed by MBA classroom experience and practice in real decisions.
See topics and formats- Forensic thinking for business
- Deciding under uncertainty
- Boards that read numbers
- High-complexity communication
How an engagement works.
Initial conversation
We understand the decision at stake, the timeline and who needs to be convinced.
Defined scope
A proposal stating the questions to answer, the deliverables, the schedule and the fees before work begins.
Personal leadership
The founder leads the work from diagnosis to delivery, with confidentiality as the default.
Delivery for decision-makers
Conclusions written for boards and executives: what the numbers show, what changes in the decision and what to do next.
Who leads the work.
Luis Fernando Peres de Freitas
Founder of Think Ahead. Economist (CORECON-SP) and administrator (CRA-SP).
More than 30 years across corporate management, consulting and teaching, with roles at CPFL, Motorola, NEC, Schahin and Faculdade São Leopoldo Mandic. For a decade he has worked on economic and financial expert analysis in complex business disputes, the source of the forensic rigor behind Think Ahead.
Read the full profileClareza e Foco.
The founder's content channel on economics, finance and decision-making, with videos and texts in Portuguese. Launching in January 2027.
See the editorial lines- Forensic thinking for business
- Deciding under uncertainty
- Boards and financial statements
- Communication for decision-makers
Is there an important decision on your horizon?
Share the context in a confidential conversation. We respond promptly, and everything you share is treated in confidence.